Advertising Management

Media Approach for Market Research

By Anurag Mehra
December 2009
Global India Publications
Distributed by Coronet Books
ISBN: 9789380228532
312 pages
$28.50 Paper Original

The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.


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